Mattress Brand's Ad Pokes Fun at IKEA

Koala, one of Australia's largest mattress brands, is well-known for its classic Aussie sense of humour. But its latest marketing effort trumps the rest, poking fun at furniture giant IKEA's attachment to flat-pack furniture that requires time, skills and the patience of a saint to put together; something anyone who has ever bought a Billy bookcase or Kallax shelf will know well.

As a brand with an investment in the way we furnish our homes, from dining tables, sofas and rugs to TV stands, Koala just couldn't resist having a dig at one of the world's best-known furniture brands, and in particular the Swedish naming conventions for all their products. Their latest billboard proudly proclaims “NÖFNIDEÅ? No tools, no worries” - a tongue-in-cheek statement that might just stop traffic.

Situated just a few hundred metres from the IKEA store itself, the witty marketing of Koala - and their dedication to pushing the boundaries - is one of the things that's made them the largest-growing Australian brand in the mattress industry. Beginning as a start-up in 2015, they've utilised social media and marketing campaigns to their fullest to make their business a success.

After all, when you're looking to create a unique style or a distinctive new look for your home, who wants to go through the process of putting it all together yourself? Your vision for that beautiful scandi-inspired living room or clean and bright kitchen area can feel a long way off when you're surrounded by piles of boxes, tiny nails and screws, and those ever-elusive Allan keys. Not to mention that argument with your spouse/parents/loved ones about which way round this bit of wood should go or where precisely that seemingly superfluous bracket belongs.

If you're looking to skip that step and get straight to living your best life with beautiful furniture and a clean, calm home, then opting for furniture that's ready to go from the box is the perfect solution. Koala's brand statement of 'no tools' is a must for the modern homeowner, allowing you to enjoy your time at home chilling out rather than stressing over putting that next end table or cabinet together.

The less hard work, the better - that's what we believe at Funki Homes. So forget that pilgrimage to your nearest furniture superstore and settle down on the sofa to browse our online catalogue. Although you don't need a degree in furniture fitting to assemble our furniture, we   do offer an optional nationwide installation service for those that require it!